2018-19 Adviser Forum West has ended
Welcome to Los Angeles, and to 2018 Forum West!
**Reminders: Please bring a notebook and pen to every session, and wear your CAC name badge at all times**

Dear CAC family,
Welcome to my home state of California and our Adviser Forum West! We are thrilled to have you here in the City of Angels and are grateful to our host chapter, the awesome USC Corps! Fight on!

Our theme this year goes to the heart of CAC’s mission -- Advancing Opportunity. The goal over the next few days is to recommit ourselves to advancing opportunity in various ways. We hope you will discover best practices from your peers, engage with the research, reflect on your journey and what may lie ahead by interacting with the alumni panel and industry workshops, and be inspired by our guest speakers whose stories capture in powerful ways the journey to advancing opportunity.

On behalf of our national team and Board of Directors, we are grateful for the work that each of you — 716 advisers serving 210,000 students in 16 states across the country — do every day. We continue to build a national movement at a critical time in our nation’s history. Let us commit to ensuring every student hears those four key words, “I believe in you” and, together, we advance opportunity.

It is an honor to serve with you!

Nicole Hurd
Founder and CEO
College Advising Corps
avatar for Dr. Jerry Lucido, PhD

Dr. Jerry Lucido, PhD

University of Southern California
Associate Dean of Strategic Enrollment Services; Professor of Practice; Executive Director of the Center for Enrollment Research, Policy and Practice
Dr. Lucido is the Director of the Center for Enrollment Research, Policy, and Practice at USC. He has played a leading role at the national level to improve college access for low-income and underrepresented students and to design and execute effective college admission and enrollment practices. 

Dr. Lucido holds a Ph.D. degree in higher education from the University of Arizona, a M.Ed. degree from Kent State University, and a B.S. degree in business administration from Miami University in Oxford, Ohio.